Many Indian cultures consider sugar, milk and ghee, the ingredients of mithai, to be pure substances. In fact, during religious festivals, mithai is offered to Gods before it is consumed, and is said to purify one’s soul. Mithai is also used to break fasts or can be eaten during fasting periods.
A popular phrase associated with mithai is ‘muh meetha karao’ literally meaning ‘sweeten my mouth’ which is the first thing you would hear if you gave someone good news. Even the word ‘candy’ in the English language is based on the Sanskrit word for unrefined sugar, ‘Khaanda’.
Indians have a sweet tooth (Sometimes a mouthful of them) and any and every occasion is an excuse to eat Mithai. Passing an exam, unexpected guests or India winning a cricket match are some examples. The kids in the house are handed some cash and they race to the nearest sweet-shop to buy fresh sweets from the counter.
Sweets at weddings come in all shapes and sizes. Many cultures even punctuate every course of the meal with a mithai. The tradition goes back to the purity associated with mithai. The guests gift Mithai as an auspicious symbol to the Bride and Groom and they, in turn, give sweets to the guests as a gesture of appreciation for attending the event.
In the olden days, Mithai would spoil very easily. If you didn’t consume it on the day of purchase, you would have to throw it away. But with the advent of refrigeration technology, it became possible to store mithai for longer. We offer all your favourite sweets in convenient packages, so you can enjoy them anywhere, anytime.